Master Digital Marketing Strategies

Learn how to drive online success through digital marketing techniques. Gain expertise in SEO, social media marketing, email campaigns, and paid advertising to boost online visibility and achieve business goals.

Digital Marketing Course

Description

Training Curriculum for Freshers for Service Delivery Team

Urbancode's Digital Marketing program stands out with hands-on training, industry-relevant skills, and personalized guidance. You will master key skills such as SEO, social media management, and data analytics. Learn the secrets to crafting compelling online campaigns and excel in the dynamic world of digital marketing.

Why should you choose this course?

In Demand Skill Digital marketing are in high demand across industries as businesses increasingly rely on online strategies

Career Versatility Digital marketing provides a broad skill set applicable to various roles, offering versatility and adaptability.

Global Reach Gain the ability to create effective campaigns that reach a global audience, making you valuable in today's interconnected world.

Data Driven Decision Making Learn how to leverage data analytics for informed decision-making, a crucial skill in optimizing digital campaigns.

This course includes

  • 60hrs Instructor-Led Training
  • Case Studies
  • Mentor Support
  • Practice & Exercises

Course content

Become a Digital Marketer

Introduction to Digital Marketing

  • Understanding the Digital Marketing Landscape
  • Importance of Digital Marketing for Businesses
  • Overview of Digital Marketing Channels

Website Basics

  • Introduction to Website Development
  • Basics of User Experience (UX) Design
  • Essential Elements of a Website

Social Media Marketing (SMM)

  • Overview of Social Media Platforms
  • Creating and Optimizing Social Media Profiles
  • Basics of Social Media Content Creation

Search Engine Optimization (SEO)

  • Fundamentals of SEO
  • Keyword Research and Implementation
  • On-Page and Off-Page SEO Techniques

Email Marketing

  • Basics of Email Marketing
  • Building Email Lists
  • Creating Engaging Email Campaigns

Content Marketing

  • Introduction to Content Marketing
  • Basics of Blogging and Content Creation
  • Content Distribution Strategies

Google Analytics Basics

  • Introduction to Google Analytics
  • Understanding Key Metrics
  • Basic Analytics Reporting

Introduction to Paid Advertising

  • Overview of Pay-Per-Click (PPC)
  • Basics of Google Ads
  • Creating a Simple Ad Campaign

Digital Marketing Strategy

  • Developing a Basic Digital Marketing Plan
  • Setting Measurable Goals
  • Budgeting for Digital Marketing Activities

Case Studies and Practical Projects

  • Analysing Successful Digital Marketing Campaigns
  • Hands-on Projects to Apply Learned Skills
  • Q&A and Feedback Sessions
Master the Advanced Digital Marketing Strategies

Advanced SEO Strategies

  • Advanced Keyword Research Techniques
  • Technical SEO Optimization
  • Local SEO and Mobile SEO
  • SEO Audits and Analytics

Social Media Mastery

  • Advanced Social Media Advertising (Facebook, Instagram, LinkedIn)
  • Influencer Marketing Strategies
  • Social Media Analytics and ROI Measurement
  • Crisis Management in Social Media

Advanced Content Marketing

  • Developing Comprehensive Content Strategies
  • Advanced Blogging Techniques
  • Video and Multimedia Content Creation
  • Content Amplification and Distribution

Email Marketing Automation

  • Advanced Email Campaign Automation
  • Personalization Strategies
  • A/B Testing and Optimization
  • Advanced Email Analytics

Advanced Google Ads and PPC

  • Advanced Google Ads Campaign Setup
  • Display and Video Advertising Strategies
  • Remarketing and Dynamic Ads
  • Budget Optimization and Bid Strategies

Advanced Analytics and Data Insights

  • Advanced Google Analytics Features
  • Custom Reporting and Dashboards
  • Attribution Modelling
  • Predictive Analytics in Marketing
Expert Level Digital Marketing Course Curriculum

Strategic Digital Marketing Leadership

  • Developing and Leading a Digital Marketing Team
  • Strategic Planning and Decision-Making
  • Crisis Management and Reputation Building

Emerging Trends in Digital Marketing

  • Voice Search and Conversational Marketing
  • Artificial Intelligence and Machine Learning
  • Block chain and its Impact on Marketing

Global Marketing and Cross-Cultural Strategies

  • International Digital Marketing Strategies
  • Cultural Considerations in Global Campaigns
  • Multilingual SEO and Content Marketing

Capstone Project and Industry Internship

  • Collaborative Capstone Project
  • Industry Internship or Case Study
  • Certification and Recognition
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